Including Leadership Mindset Alpargatas


Consolidated in the industrial sector, with brands such as Havaianas and Osklen, Alpargatas' objective is to be recognized as "the best place for everyone to work" and has worked expressively in the area of DE&I to make this happen. In a structured manner, it has carried out strategic and interconnected actions to advance its organization through its employees.

The Challenge

Besides the structuring strategies for the organizational culture, Alpargatas understands the importance of educating in order to move forward and, in a cascading way, the importance of the work being started from the Top Leadership, knowing their role as ambassadors of the culture.

For B4People, a challenge was made: to carry out a thorough research and in-depth literacy work with the executive body, approaching DE&I under the market context and how to connect it to what translates the demands of the organization's stakeholders.


  • The executive team's understanding of intentionality, intersectionality, and their roles as top leadership in structuring an inclusive culture.
  • Significant increase of women in top leadership


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One-on-one mentoring hours with committee members
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Hours of live discussions with the C-Suite


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Angela Yamada
Global Head of People Management

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