The B4People

B4People is a Human Rights intelligence consultancy specializing in ESG strategiesstrategies, which operates on three different fronts: people, business and risk. We operate a culture driven by human diversitysupporting organizations from a wide range of sectors. We review, develop and implement processes, procedures and actions to ensure compliance with new market, organizational and social paradigms, connected with global human rights guidelines and the UN's sustainable development goals.

Ana Bavon

Ana is her best case, a career built on her relational skills. With 20 years' experience in labor relations and strategic management of labor liabilities for large retailers, she has a deep understanding of people, companies and culture! Leading complex and hybrid teams, Ana has developed an integrated vision of the most varied business areas, connecting numbers and people. In 2016 she made a successful career transition and in mid-2018 B4People - Inclusive Culture - was born, where she is CEO and Head of Strategy.

  • A lawyer, she founded B4People in 2018;
  • Professor of the MBA in ESG at Faculdade Exame, and guest professor at institutions such as FIA USP;
  • Independent Board Member and Advisory Board Member of the UN Global Compact's They Lead Movement. Member of the UN Global Compact Audit Committee;
  • She writes a monthly column for FastCompany magazine and has been a guest columnist for Forbes magazine and Estadão newspaper;
  • TedxSpeaker 4 times, including the largest TedxSão Paulo in Latin America.
  • In 2023 Ana Bavon was a speaker and part of the Brazilian delegation at the12th World Forum onBusiness and Human Rights organized by the UN High Commissioner at the Palais des Nations in Geneva, Switzerland.
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Ana Bavon is a respected voice on a wide variety of channels, being a source of information on various TV programs and magazines dedicated to dealing with current issues for social transformation, such as Roda Viva on TV Cultura, Marie Claire magazine and various TV newspapers.  

As a communicator of the most significant and relevant actions in Human Rights, notably ESG, Diversity, Equity and Inclusion, Ana Bavon is responsible for many guidelines and directives in inclusive culture, where she addresses urgent issues such as the direction of the economy through the lens of social transformation guided by human diversity. Ana believes that we are going through the Age of Ethics and Integrity in business. An ethic that is connected to the social context and is therefore more inclusive, fair and equitable. Ana's expertise lies in her ability to promote connections between all the players that make up the Brazilian business environment.

Certifications - areas of research

Lawyer graduated from the Metropolitan University of Santos, with post-graduation lato sensu in Civil Law from Escola Paulista de Direito. Specialist in Philosophy of Existence and Self-Knowledge from PUC-RS. Certified in Gender Based Analysis+ by the Government of Canada. Certified by UN Women in Women's Leadership and Decision Making. Qualified in International Frameworks for Gender Equality by UN Women. Psychoanalyst in Training by ABRAFP. Board Director in training at Saint Paul Business School in the Advanced Boardroom Program for Women.

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Camila Santos

Camila Santos is a humanist engineer who takes human capacity and diversity into account in all her projects. Camila deals with logic from the point of view of human rights and this is what sets her apart when it comes to getting a project off the ground. 

  • Engineer - PMO at B4People since its foundation in 2018;
  • Specialist consultant in the Economy of Care and its impacts and implications for Human Rights and Labor;
  • Business Mentor at Quintessa
  • Linkedin Top Voice in Equity and Gender;
  • Source for newspapers such as Estadão, Forbes Magazine, Expofavelas and others;
  • The main character in TV Globo's documentary MATERNIDADES in 2024.

At B4People, Camila combines her academic background with her corporate experience in business management and process management with multidisciplinary knowledge focused on non-violent communication and negotiation. This is how our clients are guaranteed excellence in delivery and how B4People looks to the future. 

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