The B4People

Ana Bavon

Ana is her best case. With a career built on her relational skills, her significant performance in strategic management of labor liabilities of large retailers leading complex and hybrid teams, allowed her to have an integrated vision of the most varied business areas connecting numbers and people. In 2016 he successfully made his career transition and in mid-2018 B4People - Inclusive Culture - was born, where he is CEO and Head of Strategy.

Performance and Influence

Ana Bavon is a speaker by vocation, having participated as a Tedx Speaker 4 times, including Tedx São Paulo - the largest event in Latin America. A passionate professor, she teaches ESG and Human Skills at institutions such as FIA USP, FGV, Aberje and Escola Conquer. Advisory Board Member of the Movement They Lead of the UN Global Compact. Advisory Board Member of the NGO Plan International. Guest columnist for Forbes Brasil magazine, Estadão newspaper and Consumidor Moderno magazine. She is a Business Influencer and Linkedin Creator. Ana Bavon is a respected voice in the most varied channels, being a source of information in several TV programs and magazines that are dedicated to deal with current issues for social transformation, such as Roda Viva on TV Cultura, Marie Claire magazine, various TV newspapers.  

As a communicator of the most significant and relevant actions in ESG, Diversity, Equity and Inclusion, Ana Bavon is responsible for many agendas and guidelines in inclusive culture, where she intends to address urgent issues such as the directions of the economy from the lens of social transformation guided by human diversity. Ana believes that we are in the Age of Ethics and Integrity in Business. An ethics connected to the social context, therefore, more inclusive, fair and equitable. Ana has as expertise the ability to promote connection between all players that make up the Brazilian business environment.


Certifications - areas of research

Lawyer graduated from the Metropolitan University of Santos, with post-graduation lato sensu in Civil Law from Escola Paulista de Direito. Specialist in Philosophy of Existence and Self-Knowledge from PUC-RS. Certified in Gender Based Analysis+ by the Government of Canada. Certified by UN Women in Women's Leadership and Decision Making. Qualified in International Frameworks for Gender Equality by UN Women. Psychoanalyst in Training by ABRAFP. Board Director in training at Saint Paul Business School in the Advanced Boardroom Program for Women.


By hovering over the image you can access more information about each team member

Talk to our team

Want to know more? Send us a message:

    Come with us to open lighter paths.

    Skip to content