Conexão Women Develops Case

Conexão Women Develops

THE CLIENT

"If it's Bayer, it's good", you may have heard this slogan around, and when it comes to health and agriculture Bayer is present in homes all over the world. Acting in the areas of Consumer Health, Crop Science and Pharma, Bayer is one of the largest chemical industries in Brazil and in the world.

The Challenge

Present in a commonly masculinized environment, which is the agricultural sector, Bayer understood the importance of fostering a powerful network made up of women who occupy prominent and representative positions in this sector.

And in this context, B4People was given the mission to develop 100 women to reach leadership positions in the sales team, which is inside the field. Considering the socio-emotional skills needed to perform their work and their career progression.

Result

Increased visibility and career mobility for women in the agribusiness sector.
Bringing together and generating community among women, as a way of recognizing each other in their social and professional roles.
Women evaluated as more engaged, present, and protagonists in their careers after the program.

deliveries

Hours of asynchronous and complementary content

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Hours of live interactions with participants

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Women trained in topics such as communication, negotiation and sales, and personal branding

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TESTIMONIAL

"Bayer works on diversity in several pillars, including practical actions to increase the participation of women at all hierarchical levels within the company. The program's central objective is to prepare these talents so that they are able to continue building their careers in this market."

Leandra Brustolin

Leader of Customer Experience Activation at Bayer and one of the program leaders.

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